In a time where daily visits to social media and phones with immediate internet access allow easier interaction, the ability to connect with fans is essential. Musicians can no longer rely solely on ads in magazines, online email blasts, and press tours. They need to connect with their audience on a more intimate and daily level. In order to facilitate this intimate experience, The Rolling Stones have created their own app.
While the Stones are not the first musicians to offer an app, their app promises to offer fans a great experience. The app will show real-time live streams of performances, life on the road posts from band members, behind the scenes video, and previously unreleased archive footage. The Stones app will also provide users with first access to tour dates and ticket presales; something important since concerts sell out quickly (rollingstones.com). If those items weren’t enough, the app further gives fans access to exclusive merchandise and giveaways. For fans that want something more than information and interaction found on social media, the app is the perfect choice.
The Rolling Stones app has been out since March 2016 and was created by the best in the industry. Working with Disciple Media, The Rolling Stones said, “We always strive to give our fans the best experiences possible – our new Official App offers everything Stones-related in one place. It’ll be like having your own AAA pass – everything first, right in your pocket (rollingstones.com).” A pass unlike any other, the official app is available at The Apple Store and Google Play.
In a day and age where social media and immediate internet access dominate, creating a more intimate experience for fans is important to the Rolling Stones. Released in March of 2016, the official Rolling Stones app gives fans exclusive access to all things Rolling Stones including live footage, giveaways, and presale ticket purchases. Created with Disciple Media, the app is one of the best in the industry and promises to always provide the best experience out there for music fans. For those who desire a more intimate experience with their love of music, the Rolling Stones app is an excellent choice.
~Jenna Jakes, WOGB
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